The Skincare Market Is *Loud* Right Now… I’m No Sephora Tween But Hanacure Is Unlike Anything I’ve Seen Before

Sephora Stores Are Starting to “Smell Like Tween Spirit.” 

When I first saw the articles about how tween kids are storming the Sephora aisles for the latest $60 skincare serums and creams, I turned my nose up. But then I remembered: I was a Sephora tween myself back in the day. I just didn’t have the money to actually buy anything.

I remember waiting for our moms to pick me and my friends up after a movie in 7th grade, congregating in the neighboring Sephora to ooh and aah at the prospect of womanhood and glittery lip gloss. We didn’t have an endless stream of “get ready with me” TikToks and tutorial videos like Gen Z, so we didn’t know what we were doing, but I get the craze. 

Still though, I’ve been a little skeptical of all this colorful packaging and seemingly tween-targeted marketing from “Big Skincare” lately. That’s why, when my sister sent me an Instagram post of Drew Barrymore saying this viral facemask from Hanacure “changed her life,” and claimed I had to try it out, I raised an eyebrow. Who can I really trust during this viral skincare boom to deliver real, well-made products that actually work? 

Turns out, Hanacure is at the top of that list, and now I’m the one with an obsession. Let me explain. 

Vogue Called Hanacure a “Breakthrough in Beauty” For a Reason

My sister’s text wasn’t the first time I’d heard of Hanacure. Oh yeah, I’ve seen the TikToks of the firming mask that makes your face look terrifying for 20 minutes, only to look lifted, smooth, plump, and even-toned afterward. (And I’m sure the Sephora Tweens have seen them, too.) 

Hanacure’s All-In-One Facial® has gone viral time and again for appearing on the likes of Drew Barrymore, Kim & Khloe Kardashian, and January Jones as well as winning 11 awards and racking up praise from Vogue, Elle, Cosmopolitan, and Vanity Fair. So there’s some serious clout behind this brand, and 19,000+ reviews to verify that it works.

Plus, I saw on their website that in a clinical trial that included all ethnicities and skin types, 97% of respondents said their skin was tighter, firmer, and more lifted after using Hanacure. 

The Skincare Market Is So Oversaturated, But I Might’ve Just Found Its Best Kept Secret

One look through Hanacure’s very thorough website and it’s easy to see: their products are legit. It all comes down to science, top-tier ingredients, and expert formulas. The viral All-In-One Facial® Set, Nano Emulsion Moisturizer, and Microphol Neutralizing Cleanser are vegan and gluten-free, never tested on animals, and made without sulfates, parabens, phthalates, artificial fragrances & colorants, or any of the 1000+ ingredients that are banned in the EU.

All of Hanacure’s dermatologist-approved formulas are produced in-house with “the highest concentrations of clinically proven ingredients.” This is not lightweight language targeted at unassuming Sephora Tweens. These are evidence-backed, professional claims that Hanacure’s products are both safe to use and incredibly effective at firming, lifting, and tightening the skin.

I’d Seen Enough and I Caved. Here’s What I Thought of the All-In-One Facial®

I was drawn in from the start with the idea of a spa-grade facial I could do at home for a fraction of the price. I mean, who wouldn’t be? But the lofty expectations that came with this thing didn’t even prepare me for how truly impressed I was with it. 

I feel like a Sephora Tween myself each time I open another beautifully arranged package. I get the All-In-One Facial® Set ($110) which comes with 4 iterations of the mask and an applicator brush, and has this luxury, elevated vibe to it. It makes me feel like I should start my own “get ready with me” series. (I’m joking, I’m so awkward on camera I would probably gag.) 

I’m still not quite used to seeing my face look like cracked mud in the desert for 20 minutes, but I’m also not quite used to washing it off each time to reveal exactly what Hanacure said would happen: my skin looks both bouncy AND lifted, and I get that firm tautness I usually can only get from a $200 hydra facial. 

But My Hanacure Obsession Doesn’t End With the Facial

After trying (and falling in love with) the facial set, I knew I had to check out their cleanser and moisturizer, too. If years of science and premium ingredients in the facial could make my face look more ready for the red carpet than it’s ever been, I was confident that using Hanacure’s full regimen would have me looking like the lead star. 

Once I added their Microphol® Neutralizing Cleanser to my routine, it never left. It’s got a gentle balm sort of feel and works to dissolve the toxins my face encounters every day to give me a balanced base for the rest of my routine (which is starting to look like it’s Hanacure Sponsored more and more by the week). 

I follow that up with the lightweight Nano Emulsion Moisturizer (doesn’t that just sound cool?) which they say uses a super high concentration of peptides to reduce the appearance of aging and damage. I believe it, because after just a few weeks of using this routine consistently, the scarring on my chin is much less noticeable, and my skin just looks brighter and tighter overall. 

It really didn’t take long for Hanacure’s cleanser and moisturizer to fully take over my CeraVe and Drunk Elephant (which is not just for raging tweens, you know!)

I Selfishly Hope the Sephora Tweens Don’t Hear About These Gamechangers…

And trust me, I’m not above squaring up with one of them for that last box of the All-In-One Facial® Set. For now, I still order my routine replenishments online, and each time I’m so anxious that I’ll see the dreaded “sold out” tag. But so far, so good, and so much glow. 

Seriously though, Hanacure is one skincare fad that I’m confident isn’t going anywhere. It takes some seriously elite products to cut through all the noise these days, but Hanacure has done that and then some with their award-winning formulas. They offer a 100% money-back guarantee, so I encourage you to try Hanacure out for yourself (just make sure you leave enough for me). 

Turns out you don’t need to brave the tweens at Sephora to get good skincare after all. Use Hanacure for that flawless-looking complexion and professional-level results from the comfort of your own home.