Meet the Oral Care Company That Nearly Broke TikTok Shop… We Tried It for *Science*

Why Is TikTok Obsessed With a Teeth Whitening Kit? 

If you know TikTok, you know TikTok Shop. In 2023 alone, following its rollout in September, an estimated 55.5 million people made purchases through the app in the US alone. One of our team members recently read that out of roughly 31,000 TikTok Shops in the US, Snow is the #1 fastest-growing. Naturally, we felt called to investigate…

According to our (extensive) research, Snow is an oral care brand revolutionizing the industry by creating products to improve your dental health, hygiene, and appearance… at the same time. Basically, it’s teeth whitening that not only avoids harming your teeth but helps to strengthen them, too. No wonder their Diamond Dissolving Whitening Strips blew up on TikTok:

We obviously had to test the strips for ourselves, so we raced to the website—only to learn that they were completely out of stock. Go figure. Naturally, we started poking around to see what other Snow products to try (if any), and came across this Ultimate Smile Kit, which comes with a variety of Snow’s award-winning products for teeth whitening and upkeep. We’ll run through the haul, but first… do the products even work?

The Results Are In…

We rigorously tested Snow and this stuff is beyond powerful. No one on our team reported any issues with discomfort or sensitivity, even those of us who struggle to eat ice cream without experiencing tooth discomfort.

We were impressed with the short- and long-term results of pairing the Snow Ultimate Smile Kit’s products together… the instant effects of the Brightening Purple Serum and the Whitening Strips alongside the compounding benefits of the Diamond Whitening Kit and the LED Whitening Toothbrush.

For six weeks, we traded items around the office—aside from whitening kits and toothbrushes, rest assured everyone got their own of those—and then triumphantly compared results. 

It quickly became clear that the potency of Snow transcends any sort of placebo effect. Friends and family (in a few cases, even strangers) asked what we were using. Before long, it felt like our entire team was a walking endorsement of Snow. We couldn’t complain, though—what was there to be upset about? A viral product sparkling with validity isn’t easy to find.

Enchanté, Snow

At The Obsession, we pride ourselves on conducting an obsessive amount of research. Right off the bat, we learned that Snow products are characterized by…

• No Toxic Chemicals
• 60-Day Money-Back Guarantee 
• 2-Year Warranty
• Dentist-Formulated Ingredients
• Vegan, BPA/Paraben-Free, Gluten + Sugar-Free, Alcohol-Free
• USA-Based Company

The extensive list of guarantees are stronger than anything we’ve read about Crest or Colgate, that’s for sure. 

Tooth Sensitivity Is Now a Non-Issue

Another huge differentiating factor between Snow and the other big teeth guys? Sensitivity. (And we’re not talking emotions). Most teeth whitening products on the market create sensitivity because they weaken tooth enamel. This means that the more frequently you use these treatments, the more prone to pain and discomfort—even damage—your teeth become. Snow is a true outlier.

Inspired by patented NASA technology from scientist Bernard Rubin in 1972, Snow’s Diamond Series is formulated with nano-hydroxyapatite. Essentially, their formulas fortify teeth with an already naturally occurring, safe-to-consume mineral. This makes the aforementioned reparative quality of Snow possible—every treatment helps to strengthen and protect teeth while whitening them, rather than asking customers to sacrifice health for aesthetics. If you’ve been a victim of post-whitening tooth sensitivity, fear not—Snow products are created for sensitive smiles. 

Dr. Brian Harris is the dentist referenced as the “formulator” above, and after further review, well… this guy is beyond legit. Harris is known as one of the nation’s top cosmetic dentists, and his formulations of Snow’s innovative dental care products have landed them features in Cosmopolitan, Newsweek, Health Magazine, and Oprah Magazine. Snow has rapidly made a name for itself by prioritizing clean ingredients and confidence boosts, resulting in products that whiten better than any others. What you put in your mouth, matters–plain and simple.

A Snow Shopping Spree

And now, for the good stuff. Here’s a breakdown of the exact products our team used, all of which comes in the Ultimate Smile Kit (on sale while supplies last) and what you can expect from each product. The kit comes in at $259 $209.07 and includes 322 treatments in all—less than $0.64 a treatment.

Diamond Wireless Teeth Whitening Kit  

This appears to be the Magnum Opus of Snow’s inventory… a product we’ve genuinely never seen the likes of before. This wireless Triple-LED Technology Mouthpiece only needs to be activated for 9 mins (up to 30) to create noticeable results. The kit also comes with a UVC Self-Sanitizing Case and Diamond Whitening Serum, formulated to protect tooth enamel and remove deep surface stains.

LED Whitening Electric Toothbrush

This whitening toothbrush comes with award-winning LED blue-light technology and state-of-the-art sonic technology to eliminate plaque and accelerate your teeth whitening at the same time. You brush your teeth every day (at least, you should…) so why not use a toothbrush that can make your teeth clean AND sparkling? This toothbrush is also TSA travel-friendly.

Diamond Dissolving Whitening Strips

AKA Snow’s viral moment. These better for you, dissolvable strips are infused with Hydroxyapatite to help strengthen teeth enamel and use patented P3 Technology® to erase tough stains. These genius little strips blow you-know-whose right out of the water. Our team always has these on hand to get a quick pain-free, mess-free glow-up whenever we need it.

Instant Teeth Brightening Purple Serum

Patience not your strong suit? We can relate. This fact-acting serum from Snow is perfect for those instances when you wish you could snap your fingers and get whiter teeth… think interviews, first dates, nights on the town. The purple shade harnesses advanced color-correcting technology to immediately disguise yellow teeth stains. 

Since that fateful first order, we’ve started an office-wide wishlist for what to try (or re-supply) from Snow next. Now that we’ve established them as worthy of the hype, we’re keeping a close eye on every new release and restock.

Life is Short, Try Snow RIsk-Free

Given the fact that Snow completely refunds any product within 60 days post-purchase (you don’t even have to send it back), there is, quite literally, nothing to lose and everything to gain from trying their products. So far, we have no regrets about the bundle-and-save kit we experimented with. If we could go back in time to before our Snow order, we wouldn’t do anything differently. Except for order even more. 

It goes without saying that Snow’s revolutionary, reparative at-home dental treatments are in such high demand that they continuously sell out, so if your curiosity is piqued, don’t sit on this for too long. We learned the hard way.

Now Go Forth And Whiten Your Teeth!