Snow’s LED Whitening Toothbrush vs. Oral-B iO Series 6: How to Find That Next-Level Clean

I Wanted to Upgrade My Oral Care Routine and Stumbled Upon My New Favorite Toothbrush…

I knew I was officially aging out of my youth when I found myself doing hours of research on the best electric toothbrush. But here I am: spending way too much time analyzing bristles, sonic vibrations, and which features can keep my teeth clean and dazzling at the same time. 

A few months ago, I decided my standard grocery store toothbrush wasn’t cutting it anymore. I wanted something more than just a deep clean—I wanted a glow-up for my teeth. Enter the two best electric toothbrushes I could find for form + function: Snow’s LED Whitening Toothbrush and Oral-B’s iO Series 6. Two high-tech brushes from the future with two very different approaches to oral care. 

One is from a legacy brand with decades of experience in oral care. The other is a newcomer that’s redefining what a toothbrush can do. I put them both to the test, and let’s just say… I got that glow-up I was looking for. Literally. Let me explain…

First, the Brand Backgrounds: Legacy Giant vs. Industry Disrupter

If you’ve brushed your teeth in the last 50 years, you probably know (or at least have heard the name) Oral-B. Launched in 1950, Oral-B has a long history of pushing the envelope when it comes to optimizing our toothbrushes. Their iO series is the latest in this line of innovation. It’s high-tech, heavily marketed, and comes from a company with decades of credibility. But is it the best option? 

If you’ve been on TikTok in the last 5 years, you probably know (or at least have heard the name) Snow. This young and hungry oral care brand literally broke TikTok Shop on their way to $100M+ in sales in just 3 years. Now, they’re praised by some of the world’s biggest celebrities like Kim Kardashian and Floyd Mayweather and have racked up features in publications like GQ, Elle, Forbes, Vogue, and more.

Unlike traditional dental companies, Snow is laser-focused on their core innovation—creating oral care products that whiten, strengthen, and clean at the same time. Their LED Whitening Toothbrush is no exception. Snow has quickly built a cult following, with thousands of five-star reviews, viral TikTok moments, and an 87% clinical rating from Dental Advisor. 

First Impressions: One Feels Like the Future, One Feels Like… a Dentist’s Office

I decided to order both Snow’s LED Whitening Toothbrush and Oral-B’s iO Series 6 to see for myself which option was best. When I opened the Oral-B, I saw what I expected: a sleek, modern toothbrush with an app, pressure sensors, and a lot of buzzwords about “micro-vibrations.” The tech was impressive, but there was something almost too clinical about it. It felt like stepping into a dentist’s office when you were a kid and didn’t exactly scream “joy to use.” 

When I opened Snow’s LED Whitening Toothbrush, the vibe was completely different. The sleek, matte-finished handle felt premium without being over-engineered. No distracting screens or complicated settings—just a streamlined, intuitive brush that looked as modern as it felt. The eye-opening difference? Built-in LED blue light tech designed to whiten your teeth while you brush. I’d never seen something like that in a toothbrush before.

At first glance, Oral-B was bringing me a high-tech dental appointment. Snow looked and felt like a beauty tool—one that happened to also give my teeth a ridiculously good clean. I broke the rest of the comparison down into three categories: brushing experience, whitening power, and price, to see which toothbrush I’d ultimately end up with. Here’s what I found. 

The Brushing Experience: Snow

If you’ve used an Oral-B toothbrush before, you know what to expect from the iO Series 6: oscillating-rotating technology, which essentially means the brush head scrubs your teeth in small circular motions. It’s a dentist-recommended approach, and it definitely gives a thorough clean. But even with the built-in pressure sensor warning me when I was brushing too hard, it felt a little aggressive—especially on my gums.

Snow, on the other hand, relies on sonic vibrations, which feel both powerful and gentle. Instead of that intense scrubbing sensation, the soft bristles and high-frequency vibrations create a deep-clean effect that lifts plaque without making my gums feel like they’re being put through a boot camp.

According to the box, Snow cleans with 39,000 sonic vibrations per minute, allowing it to reach deep between teeth and along the gum line. After brushing with Snow, my teeth felt pampered and power-washed at the same time (and they looked it, too.) Definitely going with Snow in this category. 

Whitening Power: Snow

With Oral-B, the iO Series 6 has no built-in whitening technology. It’s a great electric toothbrush, but if you want to tackle stains, you’ll need a separate whitening product. Snow took the job of whitening strips and professional treatments and infused it into their toothbrush, so I had to see if it could make a noticeable impact. 

Sure enough, I noticed a difference within two weeks. The blue LED light technology works in the background while you brush, helping to break down surface stains gradually over time. It’s not an instant whitening hack, but over the course of a few weeks, I could see a noticeable brightness in my teeth—especially compared to my before-and-after photos.

For someone who drinks way too much coffee (guilty), this was huge. Instead of having to remember to use whitening strips, I was brightening my smile passively every time I brushed. It’s a win-win. Gotta give Snow a huge nod for this. 

Price: Snow

The Oral-B iO Series 6 costs $149.99, while Snow’s LED Whitening Toothbrush only comes in at $129. Plus, when you look at what each brush actually does, Snow gives you way more value for your money. 

Oral-B gives you a solid electric toothbrush to clean deeper than a manual brush. With Snow, you’re getting 39,000 sonic vibrations a minute, an ultra-gentle clean, and blue LED whitening tech built-in. No extra steps, no additional whitening purchases, just an all-in-one device that gives you a visibly brighter smile over time.

If I’m going to drop over $100 on a toothbrush (like I said, my youth is over), I’m going to want one that does more than one thing for my teeth. If I can deep clean, protect my gums, and whiten stains away all at once… that’s gonna be my choice. Snow all the way. 

The Verdict: I Think It’s Pretty Clear What I’ll Be Using From Here On Out

Oral-B’s got the name. It’s got the fancy trademarked buzzwords. It’s got an app to micromanage your brushing habits. But Snow? This newcomer delivers that same deep clean, without the unnecessary complexity, plus a visible whitening boost over time. It’s the only toothbrush I’ve ever used that made my smile look brighter just from daily brushing. For me, that’s worth every penny. 

It’s worth mentioning that Snow offers free shipping on orders $125+ and a 60-day money-back guarantee, so it’s worth trying it out if you’re on the fence. If you want to upgrade your smile effortlessly every single day, Snow is the clear winner. 

Brush smarter (and brighter) with Snow’s LED Whitening Toothbrush and feel and see the difference for yourself.