I Never Thought I’d Feel Strongly About a Water Flosser, Yet Here We Are.
I’ve had my eye on this “water flossing” phenomenon for a while. I’ve seen enough TikToks raving about the benefits and ease of a water jet replacing the manual torture string that is dental floss that I felt it was finally time to try it out.
I wanted something better than flossing—less bloody, more spa day. And after way too much research (I’m not sure what compelled me to dive so deep here), I narrowed the best choice for water flossers down to two: the cult-favorite Waterpik Cordless Slide and the new, sleek, and flashy Snow AquaJet Pro.

Waterpik was the name I couldn’t stop coming across in my research, but Snow is the industry disruptor with over 1 million customers, thousands of five-star reviews, and a damn-near-perfect clinical rating on Dental Advisor. Ultimately, I tried them both so you don’t have to.
TL;DR? Snow wins by a mile. But if you’re like me and want to see the results, let’s get into it.
First, a Quick Intro to the Contenders

Waterpik is the old head of water flossing. This brand began in 1962 with the invention fo the “oral irrigator,” and has since had a long and successful history of making the market of water flossing. You’ve probably seen one of these in your hygienist’s office. Clinically backed and dentist-approved, Waterpik originally set the standard. But has its innovation gone stale?
Snow, on the other hand, is the up-and-coming Tiktok-famous brand behind those viral whitening kits seen on Kim Kardashian and Floyd Mayweather. Snow got famous for their dentist-formulated oral care products that felt more like beauty products than torture devices… and their AquaJet Pro water flosser is no different. This thing promises a gentler, smarter, chicer clean and it’s actually nice to look at (a rarity for water flossers, as you’d imagine).
I tested both products for a week each. Here’s how they held up across the categories that matter most:
Price: Snow

Let’s start with the wallet. The Waterpik Cordless Slide costs $79.99. Not outrageous, but not nothing either. It comes with three flossing tips and a charging cord.
Snow’s flosser? $49, flat. It also comes with four precision tips (two classic, one for gums, one for braces) and three customizable modes to blast away plaque, support gum health, and leave your mouth feeling dentist-fresh without the soreness of classic dental floss. Snow’s flosser also comes with what they call “Magic Drops,” designed to whiten your smile while you floss, which is not a bad bonus if you ask me.
The winner? Snow. Much more bang, less buck.
Comfort + Experience: Snow

This was a big one for me. The Waterpik works. It really does. But it’s… aggressive. Like a tiny, angry pressure washer in your mouth. Even on the lowest setting, I was afraid I was peeling my gums back.
Snow’s flosser, on the other hand, has 3 pressure settings (soft, normal, pulse) that feel different (i.e., usable). Even their soft setting is gentle enough for sensitive gums yet still wildly effective. The entire device feels balanced and ergonomic, with a matte finish that doesn’t scream “dental tool.”
Both products are cordless, which is a huge plus. But Snow’s flosser just looks sleek and minimal, like I wouldn’t mind leaving it out on the counter. Waterpik looks like I stole it from my dentist. Gonna have to give the nod to Snow here.
Effectiveness: Tie (Well, Sort of…)

If you’re flossing purely to impress your dentist (fair), both get the job done. Both use pressurized water to blast plaque and gunk from between your teeth and under your gums. But here’s where Snow wins points: I actually wanted to use it. Which meant I did. Every day.
Snow’s flosser made flossing feel… satisfying. Like I was doing something indulgent for my mouth. The Waterpik? Functional, yes—but a bit of a chore. It’s also worth noting that Snow includes specialty tips for gums, braces, and even your tongue. Waterpik does too—but you have to buy them separately.
While technically the effectiveness of these products is a draw, I reached for Snow way more often. And in a practice where consistency is key, that’s gotta mean something.
Customer Love + Reviews: Snow

Waterpik’s got history. It’s been around forever and has legions of loyal fans. But Snow has legitimate, up-to-date hype. With viral TikToks, rave reviews, and that signature Snow aesthetic, their flosser has a near-perfect customer rating, and the testimonials are full of people who’ve switched from Waterpik and never looked back.
Not to mention, Snow’s customer support is quick, friendly, and offers a 60-day money-back guarantee. This brand has that scrappy, we’ll-do-anything-to-get-it-done-for-you mentality of a forward-thinking start-up. Waterpik sort of lives up to its reputation as the grandfather of water flossing (and not necessarily in a good way.)
Winner: Snow—community-powered and review-backed.
Final Verdict: I Think The Winner Is as Clear as My Teeth
If you like your oral care routine to feel like a luxury experience instead of a chore, Snow wins. It’s more affordable, better looking, gentler to use, and surprisingly effective. Waterpik is dependable for a reason, but if I can get more features and the same workhorse effectiveness for even less, why wouldn’t I?
It’s worth mentioning that Snow offers free shipping on orders $125+ and a 60-day money-back guarantee, so it’s worth trying out if you’re on the fence. Snow has some other pretty incredible oral care and teeth whitening products, too, so I’d encourage you to check those out.

Get My #1 Water Flosser
Try Snow's Water Flosser and get yourself whiter teeth, fresher breath, and healthier gums.